Blog · Page 5 of 6
What we learn about search, AI assistants, and writing that gets found.
Every article here is made by the same process we offer our clients.
AI visibility platforms with SEO capabilities: one tool or two, and how to tell which you need
Roughly a third of the queries in our early 33-keyword harvest drew a citation for nobody at all. No page won at any quality level, because there was nothing cited for anybody to win — we published that finding, and it is the one fact that decides this…
AI and search engine optimization in 2026: what carried over from SEO, and what we measured
Nine pages rank for this question on Google, and not one of them puts a number on whether its own advice works. We read all nine on 3 September 2026: Google's own optimization guide, a 10,000-word explainer, a vendor glossary, an agency service page and five…
What does ChatGPT cite in 2026: help docs, preprints and vendor pages in one measured category
On 10 August 2026 we listed the domains holding AI citations across the 58 topics we track in one category — AI visibility and search-optimisation tooling. The eight our tracker names as holding the most ground held between 5 and 9 topics each, and four of…
AI tools with the best generative engine optimization features: what the features do, and what they cannot tell you
We expected that answering the questions searchers ask would get a page quoted by an AI assistant. It seemed obvious, and it is the assumption underneath a lot of generative engine optimization tooling currently being sold. Across our 33-keyword harvest…
AI-generated content and SEO in 2026: what I can tell you, and the feature we will not build
Whether a machine or a person typed your draft is not the question that decides whether an AI assistant quotes the page. I think it is barely in the top five, and I have watched an entire year of advice get written as though it were the only question there is.
AI search optimization agencies in 2026: what they can change, what they cannot, and how to check
An AI search optimization agency sells you presence inside AI-generated answers — the ones ChatGPT, Google's AI Overviews and AI Mode, Perplexity and Gemini return in place of a list of links. A good deal of that work is real, and there is now official…
Content optimization tools in 2026: what they do, and when their scores lie
We build a content optimization tool, and this year we tested the category's core instrument — the content score — against blind quality reviews run by independent reviewer agents. It pointed the wrong way: the drafts our fitted meter rated highest were the…
Best rated competitor analysis tools for AI search optimization: who actually holds the citations
We measure which domains AI assistants cite, keyword by keyword. For the keyword "best rated competitor analysis tools for AI search optimization", the citation slots were held by two household software platforms, a dedicated AEO scanner, a technology reviews…