Blog · Page 3 of 6
What we learn about search, AI assistants, and writing that gets found.
Every article here is made by the same process we offer our clients.
Do FAQ sections help AI citations: most numbers you meet measure the markup, not the section
An FAQ section does two jobs at once. It answers a handful of questions, and it sets them out in a fixed format. We have measured only the first of those jobs, and the result was null. Across our 33-keyword harvest (276 ranking pages and 73 that ChatGPT cited…
Google's AI contribution pilot pays for influence, not citations: my read on the unit it chose
Google has started paying some websites when their content shapes an AI answer, and what it chose to pay for is influence while the answer is being written, not the link that shows up afterwards. I think that choice of unit matters more than how much money is…
Do tables help AI citations: the figure you keep meeting traces to a page without it
The figure we met most often on this question is 2.5x. Content with tables, the claim goes, is cited by AI assistants two and a half times more than content without them. On 23 September 2026 we followed every link on that figure's trail, and the trail ends…
Does adding statistics increase AI citations: what the GEO study measured, and for which pages
If you put more statistics on your website, will AI assistants such as ChatGPT, Perplexity, Claude, Copilot, Google AI Overviews or AI Mode cite it more often? Three of the results Google returned for that question in the United States on 23 September 2026…
Gartner's search volume prediction: the year arrived, the baseline never did
On 19 February 2024, Gartner put a year and a number on the move from lists of links to AI answers: "By 2026, traditional search engine volume will drop 25%, with search marketing losing market share to AI chatbots and other virtual agents." That sentence is…
Does schema markup affect AI citations: the evidence comes from pages AI was already citing
Every page in the largest controlled test of schema markup and AI citations we could find was carrying more than a hundred AI Overview citations before a line of JSON-LD went on it. That is the sample behind the finding you have probably been handed, and the…
Most cited websites by AI models: the same handful of domains turns up in every index
Five separate indexes of the most cited websites by AI models have been published since November 2025, and they were built five different ways. The collection windows run from seven days to six months. The surfaces run from a single Google feature to five.…
AI licensing deals for news publishers: what the public record actually discloses
You can read every page that ranks for this question and not find a single agreement's value confirmed by a party to it or disclosed in a filing. We opened six of the nine ranking pages on 18 September 2026; the other three could not be fetched and are not…